Léa Yobo, a professional in event organization and above all a decorator for weddings, engagements, birthdays, baby shower, tells us about her passion.
For Madame Léo Yobo, life as an event decorator can be an exciting experience. It is not only very rewarding, but also gives you the opportunity to meet people from all walks of life, while discovering beautiful places.
Our correspondent in France met Madame Léa Yobo in Paris for an interview on her activity.
New Africa: What is event decoration?
Léa Yobo: Decorating an event is the art of transforming a reception venue into a place that has only ever been imagined by those who will be there. It is the result of a painstaking effort to beautify a place for wedding receptions and seminars, or even funeral ceremonies.
The first thing that catches the eye, at an event, before food, drink … is the setting and the ambiance created by the decor. An event decorator is a craftsman who is obsessed with creating the “wow” effect at all types of events.
Event decoration is a bit related to the organization of events, because it consists of coordinating the aspect of an event in order to achieve a premeditated and desired atmosphere. The main difference is that the decorator is not involved in the management and monitoring of all event staff. The event decorator is more concerned with the beauty of the place and the related accessories: candlesticks, vases, flowers, ribbons …, in other words, everything that is aesthetic.
New Africa: How to become a specialist in event decoration?
Léa Yobo: You certainly need training to be an operational event decorator. Event decoration has different sections. It is necessary to undergo training before embarking on the profession, and even once inside, frequent updating of acquired knowledge is recommended. In this profession, your main teachers are your passion, your imagination and your creativity. Several training centers now offer training in this trade. Said training can be followed either remotely or face-to-face.
Training in event decoration will allow you to understand the basics and operation of the profession of event decorator in order to know how to make alone the various floral arrangements necessary for the floral decoration of an event; then, to discover all the roles of this function. Note that the decoration includes other materials apart from the flowers.
After the training, it is essential to take the necessary steps to become a sole proprietorship if you want to make event decoration your livelihood. To do this, check with the tax center, or the chamber of commerce.
New Africa: What kind of clientele is targeted by this profession?
Ranging from individuals to large companies or associations, event decoration has a large clientele. Indeed, anyone organizing an event could call on an event decorator. Individuals can call on a specialist to decorate a place where a wedding, a baptism or any other family ceremony will be held such as a birthday, a class outing, a final thesis defense, etc.
A business might need the service of an event decorator at a seminar or trade fair, exhibition or open house, etc. Associations are also likely to need this professional at a press conference, charity gala, dinner dance or other public activity. As the services can be tailor-made, the clientele of an event decorator includes all social classes. Afterwards, as each client is unique, it is during an interview that the two parties will agree on the nature of the services to be performed and the related cost.
New Africa: Are you not just an event decorator?
Léa Yobo: Exactly, I am a wedding planner
New Africa: what is a wedding planner?
Léa Yobo: the wedding planner, also called wedding planner, is a person who offers a support service (or coaching) in the organization of weddings. He usually has skills in events, then specialized in the field of marriage. In my field, I prepare engagements, weddings, birthdays, prenatal parties (baby shower), I decorate the rooms and I am also a traditional dresser. I meet the people concerned in order to know their tastes and requirements: -plans and organizes the phases of the wedding -the details of the ceremony and reception My responsibility is to assist the bride and groom in their choices, place and in their themes and decoration share facts. My role is to supervise and coordinate all activities during the wedding. And my main target is Africa.
New Africa: be more explicit
Léa Yobo: Indeed my target is Africa since the profession of wedding planner is very well known in Europe and in the United States of America. In Africa we have several cultures and several ethnicities. For example in Côte d’Ivoire, it constitutes a real ethnic mosaic, because there are more than 60 different ethnic groups that can be grouped into four large groups (according to linguistic criteria), these ethnic groups do not have the same way of dressing, singing, dancing … We need to be known and promote our culture, for example my grandfather wore the “guêdè” tree bark in bété.
This ethnic group is located in the west of the Ivory Coast. Today, tree bark is highlighted. That said, in a village where there are five Great Families, each family has its own way of dressing, dancing … At a wedding, if the bride and groom do not come from the same ethnic group or the same country, I highlights both ethnicities and cultures. The choices of traditional music and outfits are good valuation assets for the bride and groom. All because Africa is very rich and diverse.
New Africa: You are in the field, how many years?
Léa Yobo: I have been in the business for exactly 32 years and we have a company called “Ayoroa events”.
New Africa: Your final word.
I thank New Africa for the occasion and I wish the Ivorians a holy year 2021 and especially peace in Africa and in the world, I take the opportunity to leave our contacts “My number from France 06 36 07 13 59 “. and abroad 001 336 36 07 13 59.
Interview conducted by Atsé Marc Arthur